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Our Exceptional Team
Leading the Way in Sports and Entertainment Marketing
John Lewis
CEO, Chief Visionary
Brand Builder, Entertainment Pioneer, and Space Visionary
With a commanding three-decade legacy in the entertainment realm, John Lewis stands at the intersection of innovation, brand storytelling, and groundbreaking ventures. Currently steering NovaCorp Aerospace as its CEO, John is reshaping the entertainment universe by merging sports, film, and TV in zero gravity. His goal? To invigorate global audiences with unprecedented experiences, illuminating the vast potential of space exploration and innovation.
John's entrepreneurial journey is a testament to his unmatched leadership and brand-building prowess. He heralds JLE Cinema Group for over a decade, where his astute anticipation of industry trends ensures the company thrived amidst Hollywood's dynamism. Here, he navigates film finance, crafted pivotal marketing campaigns, and optimizes production, culminating in a staggering 20% year-over-year revenue growth.
His avant-garde vision was further underscored at SPACE 11. As its co-founder and Vice President, John championed the convergence of sports and entertainment in outer space, a venture that reshaped industry paradigms.
John's acumen as a producer is well-documented. His tenure at The Wonderfilm Media Corporation, where he managed extensive teams and ensured the timely execution of projects, was marked by reducing venture risks and securing a staggering $120M in investments. The brand's rise to prominence was synonymous with John's strategic capabilities.
His unmatched ability to weave narratives and curate experiences thrived at the John Lewis Entertainment Group, which he helmed for over two decades. There, John curated universal appeal stories and, with his strategic genius, orchestrated more than 1,000 celebrity and top corporation-branded events.
A marketing maven, John reshaped the promotional landscape at the Diversified Entertainment Group, achieving a 70% surge in brand loyalty. Furthermore, his knack for aligning celebrity endorsements with brand messaging at Nikki Beach Worldwide doubled down on resonating with affluent demographics across 16 countries.
John's prowess isn't limited to entertainment. He's also a martial arts connoisseur. As the founder of Academy Jsect, he championed MMA and Brazilian Jiu-Jitsu in Nevada and played a pivotal role in the UFC's acquisition by Lorenzo & Frank Fertitta. His dual role as a leader and a martial artist culminated in winning global championships and fostering world-class fighting teams.
Across multiple roles, from his early days as the Director of Promotions for renowned venues like The Light Group to his innovative initiatives at Pure Management Group, John's blend of strategy and creativity has consistently propelled brands to industry forefronts.
John Lewis is a maverick who weaves brand stories with precision, transforms industry standards, and relentlessly drives the entertainment narrative into the future—both on Earth and beyond.
Brand Builder, Entertainment Pioneer, and Space Visionary
With a commanding three-decade legacy in the entertainment realm, John Lewis stands at the intersection of innovation, brand storytelling, and groundbreaking ventures. Currently steering NovaCorp Aerospace as its CEO, John is reshaping the entertainment universe by merging sports, film, and TV in zero gravity. His goal? To invigorate global audiences with unprecedented experiences, illuminating the vast potential of space exploration and innovation.
John's entrepreneurial journey is a testament to his unmatched leadership and brand-building prowess. He heralds JLE Cinema Group for over a decade, where his astute anticipation of industry trends ensures the company thrived amidst Hollywood's dynamism. Here, he navigates film finance, crafted pivotal marketing campaigns, and optimizes production, culminating in a staggering 20% year-over-year revenue growth.
His avant-garde vision was further underscored at SPACE 11. As its co-founder and Vice President, John championed the convergence of sports and entertainment in outer space, a venture that reshaped industry paradigms.
John's acumen as a producer is well-documented. His tenure at The Wonderfilm Media Corporation, where he managed extensive teams and ensured the timely execution of projects, was marked by reducing venture risks and securing a staggering $120M in investments. The brand's rise to prominence was synonymous with John's strategic capabilities.
His unmatched ability to weave narratives and curate experiences thrived at the John Lewis Entertainment Group, which he helmed for over two decades. There, John curated universal appeal stories and, with his strategic genius, orchestrated more than 1,000 celebrity and top corporation-branded events.
A marketing maven, John reshaped the promotional landscape at the Diversified Entertainment Group, achieving a 70% surge in brand loyalty. Furthermore, his knack for aligning celebrity endorsements with brand messaging at Nikki Beach Worldwide doubled down on resonating with affluent demographics across 16 countries.
John's prowess isn't limited to entertainment. He's also a martial arts connoisseur. As the founder of Academy Jsect, he championed MMA and Brazilian Jiu-Jitsu in Nevada and played a pivotal role in the UFC's acquisition by Lorenzo & Frank Fertitta. His dual role as a leader and a martial artist culminated in winning global championships and fostering world-class fighting teams.
Across multiple roles, from his early days as the Director of Promotions for renowned venues like The Light Group to his innovative initiatives at Pure Management Group, John's blend of strategy and creativity has consistently propelled brands to industry forefronts.
John Lewis is a maverick who weaves brand stories with precision, transforms industry standards, and relentlessly drives the entertainment narrative into the future—both on Earth and beyond.
Wael Qassem
Head of Development
Wael Qassem is a distinguished business executive and consultant currently holding multiple key positions across various industries. He is the Director of the Office of HRH Prince Mohammad bin Faisal Al Saud, where he plays a crucial role in strategic planning and development.
In addition, Mr. Qassem serves as the Business Development Manager at the Asian Broadcasting Company for Audio Visual Production, demonstrating his expertise in media and communications. He is also the Head of Business Development at NovaCorp Aerospace, contributing significantly to the company's growth and innovation in the aerospace sector.
As the Executive Director of the Hijaziah Foundation, Mr. Qassem showcases his exceptional leadership in philanthropic initiatives. His role as the Director of the Development Department highlights his strategic vision and dedication to fostering growth and development.
Mr. Qassem is also a skilled Aerial Mapping Survey Engineer, bringing technical expertise to his wide-ranging portfolio. Furthermore, he serves as a Special Consultant to HRH Prince Mohammed bin Faisal Al Saud, reflecting his trusted advisory capacity and influence in high-profile projects and initiatives.
Wael Qassem's comprehensive experience and strategic vision make him prominent in business development, media, and philanthropic endeavors.
Wael Qassem is a distinguished business executive and consultant currently holding multiple key positions across various industries. He is the Director of the Office of HRH Prince Mohammad bin Faisal Al Saud, where he plays a crucial role in strategic planning and development.
In addition, Mr. Qassem serves as the Business Development Manager at the Asian Broadcasting Company for Audio Visual Production, demonstrating his expertise in media and communications. He is also the Head of Business Development at NovaCorp Aerospace, contributing significantly to the company's growth and innovation in the aerospace sector.
As the Executive Director of the Hijaziah Foundation, Mr. Qassem showcases his exceptional leadership in philanthropic initiatives. His role as the Director of the Development Department highlights his strategic vision and dedication to fostering growth and development.
Mr. Qassem is also a skilled Aerial Mapping Survey Engineer, bringing technical expertise to his wide-ranging portfolio. Furthermore, he serves as a Special Consultant to HRH Prince Mohammed bin Faisal Al Saud, reflecting his trusted advisory capacity and influence in high-profile projects and initiatives.
Wael Qassem's comprehensive experience and strategic vision make him prominent in business development, media, and philanthropic endeavors.
Thomas Loureiro
Chief Creative Officer
Thomas Loureiro is a visionary American Executive Producer renowned for his unparalleled contributions to the world of television. With a career spanning several decades, Tom has left an indelible mark on the industry through his exceptional work on some of television's longest-running unscripted shows.
Career Highlights:
Unscripted Pioneering: Tom is widely celebrated for his role in producing and or directing iconic unscripted television programs such as "Big Brother," "UFC," and "Hell's Kitchen," captivating audiences worldwide with their enduring popularity. Emmy Recognition: Tom's creative prowess and dedication to excellence earned him a place in multiple Emmy-nominated seasons of "Dr. Phil," where he produced and served as the Director of the acclaimed "Dr. Phil House."
Innovating in Space: In a groundbreaking move, Tom joined forces with NOVACORP to pioneer the creation of the first unscripted shows set in space. The ambitious project, set to lift off in 2026, marks a historic moment in the evolution of television. Strategic Collaborations: Tom's extensive understanding of television production has made him an invaluable asset to numerous networks. His collaboration with NOVACORP and SPACE X showcases his ability to push the boundaries of creativity, combining entertainment with cutting-edge technology.
Shaping the Future: Tom is a trailblazer in the industry and is currently at the forefront of creating and producing the future of television. His innovative approach extends to unscripted and scripted formats, cementing his legacy as a visionary force shaping the entertainment landscape. Thomas Loureiro's passion for quality television and relentless pursuit of innovation have defined his remarkable career and continue to inspire the next generation of content creators.
His commitment to pushing the boundaries of what is possible ensures that the legacy of exceptional television production remains firmly in his hands. From unscripted classics to the cosmos, he's not just producing shows; he's helping shape the future of television.
Thomas Loureiro is a visionary American Executive Producer renowned for his unparalleled contributions to the world of television. With a career spanning several decades, Tom has left an indelible mark on the industry through his exceptional work on some of television's longest-running unscripted shows.
Career Highlights:
Unscripted Pioneering: Tom is widely celebrated for his role in producing and or directing iconic unscripted television programs such as "Big Brother," "UFC," and "Hell's Kitchen," captivating audiences worldwide with their enduring popularity. Emmy Recognition: Tom's creative prowess and dedication to excellence earned him a place in multiple Emmy-nominated seasons of "Dr. Phil," where he produced and served as the Director of the acclaimed "Dr. Phil House."
Innovating in Space: In a groundbreaking move, Tom joined forces with NOVACORP to pioneer the creation of the first unscripted shows set in space. The ambitious project, set to lift off in 2026, marks a historic moment in the evolution of television. Strategic Collaborations: Tom's extensive understanding of television production has made him an invaluable asset to numerous networks. His collaboration with NOVACORP and SPACE X showcases his ability to push the boundaries of creativity, combining entertainment with cutting-edge technology.
Shaping the Future: Tom is a trailblazer in the industry and is currently at the forefront of creating and producing the future of television. His innovative approach extends to unscripted and scripted formats, cementing his legacy as a visionary force shaping the entertainment landscape. Thomas Loureiro's passion for quality television and relentless pursuit of innovation have defined his remarkable career and continue to inspire the next generation of content creators.
His commitment to pushing the boundaries of what is possible ensures that the legacy of exceptional television production remains firmly in his hands. From unscripted classics to the cosmos, he's not just producing shows; he's helping shape the future of television.
Andrew Bailey
Chief Marketing Officer
Andrew Bailey is a well-respected thought leader in the advertising and marketing arena. He is best known for his nontraditional business approach, connections to renowned brands, and powering long-term growth for clients.
He has a proven track record of building thriving, innovative businesses from the ground up. He has powered countless client transformations over the past 25+ years while consistently redefining the advertising industry. A well-rounded practitioner and leader, Andrew began his career in brand advertising, was an early adopter of digital marketing and platforms as consumer behavior shifted, and has worked across almost every discipline in the marketing and advertising space, including social media, influencer marketing, CRM, and data. With C-level roles at all of the major holding groups at agencies like FCB, BBDO, and Proximity, Andrew most recently built WPP’s The&Partnership in North America from scratch to a circa $100 million business. This new agency model fused data, media, and creativity into one streamlined offering, delivering more effective results with noticeable efficiencies for clients like The Wall Street Journal, Coca-Cola, Amazon, JP Morgan Chase, Toyota, and TELUS, to name a few.
A thought leader on the marketing impact of AI and a regular speaker on the future of advertising and marketing, MediaPost named him a Creative Allstar in 2018, and he’s one of AdAge’s prized top 40 under 40 talents.
Andrew Bailey is a well-respected thought leader in the advertising and marketing arena. He is best known for his nontraditional business approach, connections to renowned brands, and powering long-term growth for clients.
He has a proven track record of building thriving, innovative businesses from the ground up. He has powered countless client transformations over the past 25+ years while consistently redefining the advertising industry. A well-rounded practitioner and leader, Andrew began his career in brand advertising, was an early adopter of digital marketing and platforms as consumer behavior shifted, and has worked across almost every discipline in the marketing and advertising space, including social media, influencer marketing, CRM, and data. With C-level roles at all of the major holding groups at agencies like FCB, BBDO, and Proximity, Andrew most recently built WPP’s The&Partnership in North America from scratch to a circa $100 million business. This new agency model fused data, media, and creativity into one streamlined offering, delivering more effective results with noticeable efficiencies for clients like The Wall Street Journal, Coca-Cola, Amazon, JP Morgan Chase, Toyota, and TELUS, to name a few.
A thought leader on the marketing impact of AI and a regular speaker on the future of advertising and marketing, MediaPost named him a Creative Allstar in 2018, and he’s one of AdAge’s prized top 40 under 40 talents.
Bobby Razak
Head of Production
Born in London, England, Bobby Razak is a renowned filmmaker and documentarian, celebrated for his unique ability to capture the raw essence of the human spirit in a way that has transformed the world of sports cinema. His work, consistently fueled by a passion for depth and authenticity, has played a pivotal role in the growth and development of mixed martial arts (MMA) and its acceptance into mainstream culture.
Over the years, Razak has directed and produced over 20 films (full-length features and shorts), including The Striking Truth, Fallen Soldier, Mexican Fighter - Netflix, Mask, The History of MMA, and a FOX feature film on Trevor Bauer for the LA Dodgers. He has been featured at Sundance, the Berlin Film Festival, and INDemand pay-per-view for his acclaimed film, Rites of Passage.
In addition to his film projects, Razak has over 300 commercials to his credit, lending his creative vision to campaigns for major brands like Adidas and Tapout. He has directed two Superbowl commercials, including a 2017 commercial advocating against drunk driving. Razak was also a creative director for Spike TV/Viacom, where he created several award-winning show openers and was instrumental in defining Spike TV’s brand identity as a home for high-octane programming.
Currently Directing and Producing two major television documentaries series and one doc movie.
- History of MMA
- Abu-Dhabi Combat Club for His Royal Highness Tahnoun bin Zayed Al Nahyan
Born in London, England, Bobby Razak is a renowned filmmaker and documentarian, celebrated for his unique ability to capture the raw essence of the human spirit in a way that has transformed the world of sports cinema. His work, consistently fueled by a passion for depth and authenticity, has played a pivotal role in the growth and development of mixed martial arts (MMA) and its acceptance into mainstream culture.
Over the years, Razak has directed and produced over 20 films (full-length features and shorts), including The Striking Truth, Fallen Soldier, Mexican Fighter - Netflix, Mask, The History of MMA, and a FOX feature film on Trevor Bauer for the LA Dodgers. He has been featured at Sundance, the Berlin Film Festival, and INDemand pay-per-view for his acclaimed film, Rites of Passage.
In addition to his film projects, Razak has over 300 commercials to his credit, lending his creative vision to campaigns for major brands like Adidas and Tapout. He has directed two Superbowl commercials, including a 2017 commercial advocating against drunk driving. Razak was also a creative director for Spike TV/Viacom, where he created several award-winning show openers and was instrumental in defining Spike TV’s brand identity as a home for high-octane programming.
Currently Directing and Producing two major television documentaries series and one doc movie.
- History of MMA
- Abu-Dhabi Combat Club for His Royal Highness Tahnoun bin Zayed Al Nahyan
Christopher Frost
General Counsel
As founding and name partner of FROST LLP, Chris Frost sets the tone for the firm’s approach to litigation, clients, and culture. He fights to win, seeks the best interests of his clients at all times, and advocates for the inclusion of new voices in the legal community. Frost is a BigLaw veteran and law professor who has chaired litigation departments and is known as an unapologetically aggressive™ litigator. In Frost’s broad-based litigation practice, through which he has represented clients from the United States and Canada to China and Lebanon, he has secured substantial victories–large plaintiff awards and complete defense verdicts. Frost’s clients–ranging from real estate developers to private equity funds and movie studios– trust him with their plaintiff and defense-side antitrust, general corporate, partnership and LLC, employment, entertainment, construction, and bankruptcy disputes. He also represents clients in internal and governmental investigations.
Frost has established FROST LLP with partners who share his belief that law can be done differently, emphasizing efficiency and the primacy of a client’s business objectives. Frost, who describes himself as “a lawyer all day every day” in his commitment to his work, prizes the use of civil procedure in litigation. He has also taught civil procedure at law schools including his alma mater, Pepperdine University’s Caruso School of Law, and consulted on disputes based in Ireland and Canada. His legal publications have been cited by federal courts and leading state and federal legal publications.
Frost is known for his distinctive aesthetic. In his rare breaks from living and breathing the law, he collaborates with a trusted tattoo artist on an ongoing 20-year project to ink himself with internationally-inspired art tattoos.
As founding and name partner of FROST LLP, Chris Frost sets the tone for the firm’s approach to litigation, clients, and culture. He fights to win, seeks the best interests of his clients at all times, and advocates for the inclusion of new voices in the legal community. Frost is a BigLaw veteran and law professor who has chaired litigation departments and is known as an unapologetically aggressive™ litigator. In Frost’s broad-based litigation practice, through which he has represented clients from the United States and Canada to China and Lebanon, he has secured substantial victories–large plaintiff awards and complete defense verdicts. Frost’s clients–ranging from real estate developers to private equity funds and movie studios– trust him with their plaintiff and defense-side antitrust, general corporate, partnership and LLC, employment, entertainment, construction, and bankruptcy disputes. He also represents clients in internal and governmental investigations.
Frost has established FROST LLP with partners who share his belief that law can be done differently, emphasizing efficiency and the primacy of a client’s business objectives. Frost, who describes himself as “a lawyer all day every day” in his commitment to his work, prizes the use of civil procedure in litigation. He has also taught civil procedure at law schools including his alma mater, Pepperdine University’s Caruso School of Law, and consulted on disputes based in Ireland and Canada. His legal publications have been cited by federal courts and leading state and federal legal publications.
Frost is known for his distinctive aesthetic. In his rare breaks from living and breathing the law, he collaborates with a trusted tattoo artist on an ongoing 20-year project to ink himself with internationally-inspired art tattoos.
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